Releases

How to structure a press release?

Although no official standards for press releases exist, there is an established format for public news. A company can announce, for instance, an upcoming event, management reshuffle, nominations and awards, new products launch, sales benchmarks, etc. Provided a press release is well written, it might be published in media in its original format with minor corrections from the journalist's side....

Kodak Opens New Asia Pacific Technology Center in Shanghai

SHANGHAI, CHINA, September 12. Kodak today opened its new Asia Pacific Technology Center in Shanghai to bring together the company's break through technology platforms for the printing industry in Asia. The facility, which kicked-off construction in early 2014, combines demonstrations of Kodak's leading printing platforms and solutions, a training center for employees, customers and printing...

Why use a professional service for news release distribution

Press release, new release, press statement, and media release is official news of a company written for the purpose of sharing it with the public. Before the Internet came into global usage, press releases for decades were spread via traditional mail. A new era in news release distribution started with the introduction of facsimile. However, it was not before the early nineties when email...