press release
Hong Kong, August 2019
Established in Germany in 1968, D O R I N A is a design house for women seeking fashionable, comfortable, quality lingerie and swimwear for every moment of their diverse life. We genuinely celebrate the beauty of all women; being natural, confident or sensual in her own way, and proud of her unique body shape. Hence, we refuse to retouch our models’ skin, marks or tattoos.
We design and produce Pure to Sensual intimates and offer smart prices. We make it our quest to source the best materials to deliver the highest quality possible, with 99% of our products being OEKO-TEX® certified.
We are committed to protecting the earth that inspires us. We are rapidly increasing the use of ECO Fibres in each D O R I N A collection. By 2020, we will have eliminated all virgin plastic and paper in our packaging, using only 100% sustainable materials.
We are excited to announce THREE major initiatives for the Spring/Summer 2020 lingerie season.
1. Our ECO Committment
To further reduce our environmental impact by increasing the use of regenerated and organic ECO Fibres within every new collection.
We have increased the use of ECO fibres by 300% in the Spring/Summer 2020 collection. Our target is to have more than 40% of our products created from regenerated fabrics & organic products in cotton and laces in our Autumn/Winter 2020 lingerie collection. We have also dramatically reduced our packaging and packing combinations by more than 99.99%.
In our workplace, we source reconditioned computer equipment, environmentally-friendly office and kitchen supplies, and have established recycling collections. Our staff regularly participate in community-led environmental projects with organisations such as Plastic-Free Seas and Hands-On Hong Kong.
2. D O R I N A Air Sculpt
Shaping your future
Launching our newest and most innovative shape-wear. AIR SCULPT with patented SensELAST® technology delivers supreme comfort, incredible sculpting and compression shaping.
Seam-free, unique body-mapping design. Barely-there feel.
3. D O R I N A Air Lite
Liberating your body
Further expanding our new technology to move freely with supreme lightness, softness and support. Designed with ultra-fine yarn, AIR LITE offers a luxurious and soft multi-way stretch. Moulded with invisible seams, AIR LITE allows your body to move effortlessly.
Quick dry innovation and wire free design delivers additional comfort.
“MOTHER NATURE”
The D O R I N A Spring/Summer 2020 Fashion Lingerie collection draws inspiration from the incredible beauty of Mother Nature: jungles, forests, deserts, botanicals, air and water.
Matched with our ongoing commitment to sustainability and the environment, these five trends feature an increased use of ECO fibres, and are our most inspired yet.
1. FORBIDDEN FRUIT
In-Store from DEC 2019
Anticipation. A romantic richness and unspoken sensuality, made with lace and recycled mesh. Lavished in lace and deep berry tones. Barely-contained desire expressed in sweeping lace scallops. Flirty pleated mesh, strappy detail and lace-on-lace translucent layering. Dusty pinks, moody blacks, soft greys and reds. Delight in the forbidden!
2. MONSOON
In-Store from JAN 2020
Journey into the Amazon. Leafy prints, hibiscus lace, tangles of vine embellishment and graphic mesh. Electrified tropicals hint at mystery with dramatic clashes. Stormy greys and blues strike out with bolts of neon yellow and electric pink. Eco-aware micros in deep blues and stunning neons. Experience the storm’s power!
3. SANDSTORM
In-Store from FEB 2020
Invoking the sand-sculpted lines of the Sahara. Mosaic-inspired textures and rippling patterns emerge from a sun-kissed earth. Embellished textures form shifting layers through rich embroideries in earthy tones, dusty corals and bleached pinks. A mirage of shimmery melange and satins mixed with delicate marbled finishes of ivory lace and translucent recycled mesh. Embrace the desert’s beauty!
4. BOTANICAL
In-Store from MAR 2020
A romantic garden party: vintage lace, net and jacquard satin textures. Pastel shades of pinks, ivory and corals. A soft breeze arrives in cool striped micros, floral laces, eco-friendly organic cottons and translucent dot mesh finishes. A sun-dappled corner festooned with bouquets of pink, mauve and lemon cottage flowers in ditzy prints and rich floral embroidery. Time to blossom!
5. OXYGEN
In-Store from APR 2020
The pure lightness of a sunny morning. Uncomplicated lines of cool organics, calm neutrals, ozone greens, natural textures. Soft dot meshes and two-tone laces. Airy lace trims meet smooth recycled micros. Bright yellow and cooling charcoals reflect the contrasts and zest of Summer. Inhale. Exhale. Repeat!
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About D O R I N A
Established in Germany in 1968, D O R I N A is a design house for women seeking fashionable, comfortable, quality lingerie and swimwear for every moment of their diverse life. We genuinely celebrate the beauty of all women; being natural, confident or sensual in her own way, and proud of her unique body shape.
We design and produce Pure to Sensual intimates and offer smart prices. We make it our quest to source the best materials to deliver the highest quality possible, with 99% of our products being OEKO-TEX® certified.
D O R I N A sells internationally through reputable online and retail channels, including ASOS, Zalando, Next, Namshi, Zalora and many others.
About ECO fibres
The transformation begins with an eco-conscious person putting a used plastic bottle into the recycle bin or when fishing nets are collected. The materials are shredded and sorted by colour. They are cleaned, mixed, dried, heated, and pressed to produce yarn. The yarn is then woven and stretched to gain strength to become cloth, which is then dyed, cut and sewn by a skilled team and given a new life under D O R I N A ECO.
CONTACT INFORMATION
Sales
[email protected] +49 21 31 402727
[email protected] +1 212 219 9798
[email protected] +852 2359 2652
Marketing
[email protected] Jamie Leung
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