Hong Kong – Just days on from the closure of the exhibition, Vinexpo Bordeaux recaps on four days of business, prospects and conviviality. 1,600 international exhibitors represented a substantial portion of global wine producers from 30 countries. The top five countries represented from outside of France included China, United States, United Kingdom, Germany and Spain.
While these figures confirm its place as an international exhibition, Vinexpo Bordeaux registered a 30% decrease in the number of exhibitors and visitors; this year a strategic move was made by the Vinexpo Group to resize the show, repositioning it to make it more qualitative and focused.
Business meetings…
With more than 2,300 qualified meetings and a visitor universe composed of 65% decision-makers, business at Vinexpo appears to have been fruitful as witnessed by exhibitors satisfied with the volume of deals done, the time spent on negotiation and the quality of contacts generated.
“Vinexpo shows are great. We have been coming to Bordeaux for thirty years and to Vinexpo Hong Kong for 20 years. The show opened an hour ago and I have already met customers from India and Russia” said Graham Taylor, Managing Director of Glasgow Whisky in Scotland. Similar satisfaction was shown from buyers such as Truls Flakstad, a Norwegian importer (PROCURA): “I appreciate the effectiveness of the One to Wine meetings. The meetings are prepared in advance, are qualified and I was delighted with the results. For example, my first two meetings resulted in immediate deals and the others enabled me to plan ahead for the long term.”
…especially for bio wines
The second edition of WOW! (World of Organic Wines) – a space dedicated 100% to bio – featured 150 producers of bio or biodynamic wines from ten countries. The display of wines and spirits reported considerable success. As Andrea Lotti, Managing Director of the Lechburg Winery (Romania) recounts: “We signed our first international order in the WOW! space at Vinexpo Hong Kong 2018. We took part in WOW! at Vinexpo Bordeaux to develop our exports and we intend to exhibit in Shanghai and New York”.
Acclaimed content
Content is part of the DNA of Vinexpo which once again showed its value for professionals:
Quality and conviviality at every stage
The organisers thank the exhibitors who created stands of high quality. The exhibition also benefited from the newly-refurbished Hall 2 (Palais 2 Atlantique). As regards fringe activities two events were outstanding:
Looking to tomorrow
Rodolphe Lameyse, CEO of Vinexpo, who took up his role 30 days before the exhibition, said:
“The reality of the figures evidence the need for a radical change of strategy to relaunch Vinexpo Bordeaux and for it to exist harmoniously with Vinexpo Paris.” He added: “We must build on our strengths to reinvent ourselves. This new direction is based on three key features: business, content and experiences.” In 2021, to celebrate its 40th anniversary, Vinexpo Bordeaux will create a new business model whilst safeguarding its identity and its values.
Upcoming Vinexpo events
Shanghai (23-25 October 2019)
Paris (10-12 February 2020) with Wine Paris
New York (2-3 March 2020)
Hong Kong (26-28 May 2020)
ENDS
About Vinexpo
Since its establishment in Bordeaux in 1981, on the initiative of Bordeaux Gironde’s Chamber of Commerce and Industry, Vinexpo has been a leading organizer of events for the wine and spirits industry. In 38 years, Vinexpo has developed a unique understanding of the market and an extensive network of key distributors around the world. The brand currently runs exhibitions in five set locations (Bordeaux, Hong Kong, New York, and soon Shanghai and Paris) and the touring event Vinexpo Explorer. Every year, the Group also publishes the Vinexpo/IWSR Report, which is the most comprehensive survey on the global consumption of wine and spirits.
For more information visit VinexpoBordeaux.com
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Karen Finnerty – Account Director
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