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Home » Releases » Retail » Emack & Bolio's 荃新天地新店5月13日開幕, 免費派發雪糕500球!

Emack & Bolio’s HK Limited

Emack & Bolio's 荃新天地新店5月13日開幕, 免費派發雪糕500球!

Media release.
Published: 03-May-2017 09:05 am
Publisher: Emack & Bolio’s HK Limited

為慶祝新店開幕,Emack & Bolio's 荃新天地店將於5月13日2時起,向途人免費派發雪糕(一球),限量500球送完即止,供杯裝或原味脆筒裝。


Our Rock N’ Roll Roots
An Ice Cream Legend is Born
Boston 1975. Peace, love, rock ‘n roll. The music was everywhere. Live rock ‘n roll music was being played at clubs throughout the town and rock ‘n rollers from all over the US were coming to Boston to be part of the hot music scene. The only problem was the Boston Blue Laws. Clubs closed at midnight.
What a bummer! Just when you and the music were really happening everything came to a halt. Along come these hippie lawyers working pro bono for the homeless, for gay civil rights, for anti-war demonstrators and of course representing all these famous rock ‘n rollers who were being signed by major record labels. The solution to the midnight munchie blues: rent a basement in the Coolidge Corner section of Brookline, MA / buy a commercial ice cream machine / invite your rock star friends to hang out after their gigs eating homemade ice cream with outrageous flavors (creatively inspired by the lawyers and the rock ‘n rollers) / play acoustic (we had neighbors) music ’til the wee hours of the morning.
The rock ‘n rollers loved the ice cream and the vibe. The basement ice cream hangout needed a name. Two homeless gentlemen that the lawyers did pro bono work for asked that the ice cream shop be named after them. The name had good karma. Emack & Bolio’s. An ice cream legend was born.

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