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Emack & Bolio’s HK Limited

Free Ice Cream for Summer Solstice!

Media release.
Published: 19-Jun-2017 02:00 pm
Publisher: Emack & Bolio’s HK Limited

為慶祝今個夏日來臨,Emack & Bolio's 將免費送您單球雪糕!

於2017年6月21日(星期三)5:00pm - 7:00pm,親臨任何一間Emack & Bolio's 分店,只需出示於Facebook 或 Instagram上已"Follow" 或 "Like" Emack & Bolio's 香港專頁,便可獲贈自選口味單球杯裝或甜筒雪糕壹客!

Emack & Bolio's HK Limited 將保留最終決定權。

Free Ice Cream for Summer Solstice... celebrate the start of summer with a free scoop of your favourite Emack & Bolio’s ice cream!!! Just visit any of our stores between 5-7pm on Wednesday 21 June, and follow us on FB or IG.

Only one per customer, our decision is final.



Our Rock N’ Roll Roots
An Ice Cream Legend is Born
Boston 1975. Peace, love, rock ‘n roll. The music was everywhere. Live rock ‘n roll music was being played at clubs throughout the town and rock ‘n rollers from all over the US were coming to Boston to be part of the hot music scene. The only problem was the Boston Blue Laws. Clubs closed at midnight.
What a bummer! Just when you and the music were really happening everything came to a halt. Along come these hippie lawyers working pro bono for the homeless, for gay civil rights, for anti-war demonstrators and of course representing all these famous rock ‘n rollers who were being signed by major record labels. The solution to the midnight munchie blues: rent a basement in the Coolidge Corner section of Brookline, MA / buy a commercial ice cream machine / invite your rock star friends to hang out after their gigs eating homemade ice cream with outrageous flavors (creatively inspired by the lawyers and the rock ‘n rollers) / play acoustic (we had neighbors) music ’til the wee hours of the morning.
The rock ‘n rollers loved the ice cream and the vibe. The basement ice cream hangout needed a name. Two homeless gentlemen that the lawyers did pro bono work for asked that the ice cream shop be named after them. The name had good karma. Emack & Bolio’s. An ice cream legend was born.

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