SnapPop Launches Pro Bono Offline to Online Marketing Program For NGOs

SnapPop Accepted Into Facebook's FbStart Social Good Track

SUMMARY

ConnectAR announces a Pro Bono program for SnapPop, its offline-to-online and retargeting tool, for NGOs and non-profits worldwide.  Up to 3 non-profits could be selected to use SnapPop as their offline-to-online platform, to enhance their offline marketing materials and offline marketing campaign activities.   Users can snap printed materials that are as small as a sticker, or as big as a highway billboard, to discover related contents, and to enter online campaigns such as lucky draws and selfie contests.

BODY

Science Park, Hong Kong - Today, O2O technology developer ConnectAR announced the launch of its Pro Bono program for SnapPop, its offline-to-online and retargeting tool, for NGOs and non-profits worldwide.  In the next 6 months, up to 3 non-profits could be selected to use SnapPop as their offline-to-online platform, to enhance their offline marketing materials and offline marketing campaign activities.  

Users can snap printed materials of a charity, that are as small as a sticker, or as big as an event backdrop or even a highway billboard, to discover related contents, and to enter online campaigns such as lucky draws, selfie contests, and AR (Augmented Reality) games.

"SnapPop has been trusted by non-profits such as the Red Cross and ECSAF (End Child Sex Abuse Foundation) to further enhance their offline marketing events, and to establish a retargeting channel," said Ricky Lui, COO of ConnectAR.   "We have been fortunate to have the opportunity to work with a few different NGOs, at both a Pro Bono capacity and a professional services capacity.  We would like to further strengthen our relationships with the NGO community by launching a Pro Bono program, to let more NGOs the opportunity to use our SnapPop O2O platform.   As a tech startup, we are also honoured to be accepted into Facebook's FbStart Social Good Track, where Facebook has acknowledged our vision for using the SnapPop app and platform, to bring the advantage of mobile technologies to non-profits."

Interested NGOs can just send a brief introductory email about the NGO and its offline presence, to a dedicated email address:  probono@snappopapp.com, and the SnapPop team will further discuss with the non-profit to evaluate feasibility and suitability.

As another example, for educational brochures and books, an NGO publisher could let readers, with a quick snap of a page:
* Enjoy a fun and educational interactive experience via read-along and sing-along
* Trivia quiz
* 3D / AR contents for immersive visualization
* Gamification by earning digital goods

"SnapPop is the first crowdsourcing platform designed to facilitate near-realtime creation and consumption for linkages between physical world and digital world using images," said Leo Lau, CEO of ConnectAR. "In other words, a user can use the camera as his/her eyes, and SnapPop as his/her extended intelligence, and rely on SnapPop to retrieve relevant and interesting information in just seconds!"

All Material and Software Copyright (C) 2018 ConnectAR Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPad and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.  Android is a trademark of Google LLC.

EXTRA LINKS:

SnapPop 1.1
http://snappopapp.com

Download from iTunes
https://itunes.apple.com/app/snappop/id993069519

YouTube Video Demo
https://youtu.be/l1pTLmx2JIA

App Icon
http://a5.mzstatic.com/us/r30/Purple30/v4/9d/47/fc/9d47fcaf-e1a8-9a9d-addd-1d524911bb78/icon175x175.jpeg