#InstAccor is the group’s novel platform giving its Asia Pacific talent an outlet to share their authentic local experiences
Singapore, 6 August 2019 – Shifting the paradigm for influencer marketing, Accor Asia Pacific bucks social trends by elevating employee advocacy to the next level with its new initiative, #InstAccor. Recognising that employees form an integral part of the brand experience, Accor infuses authenticity to its social marketing strategy using first person, behind-the-scenes content generated by brand ambassadors, starting in five Asian destinations. #InstAccor will take place from 6 August to 4 September 2019.
With over 1,100 properties in Asia Pacific, Accor kicks off the innovative marketing campaign this August with five #InstAccor influencers from luxury properties across Singapore, Yogyakarta, Hanoi, Bangkok and Hong Kong. Each influencer will take over Accor’s Instagram account to share their personal insights on destination highlights, interesting activities at their respective hotel as well as the company culture.
For two days each week, an #InstAccor influencer will engage with followers, who are passionate about travel, lifestyle and food & beverage. The content strategy will focus on local travel tips such as key attractions, hidden local gems, regional cuisine, street food and festivals while showcasing personal moments from their daily work life. This rare access to the heart of each hotel provides precious sneak peeks into a typical day in the life of an Accor professional.
Bannie Kang, Head Craftsman at Fairmont Singapore and Swissotel The Stamford Singapore
From 6 to 8 August 2019, Bannie Kang, Head Craftsman at Fairmont Singapore and Swissôtel The Stamford Singapore, will pilot the #InstAccor campaign. Recently awarded the World Class Singapore Bartender of the Year 2019, Bannie is an influential voice for the local food and drinks scene. Being an avid foodie, Bannie enjoys exploring Singapore’s markets during her free time. Through these journeys, she draws creative inspiration from the sights and sounds of the Lion City and its multi-cultural influences for her work. Followers of Accor’s Asia Pacific Instagram account can look forward to Bannie’s foodie recommendations, her daily highlights at work and insider tips on how innovative cocktails are crafted.
Fatikhatul Muizzah, Front Office Supervisor at Grand Mercure & ibis Yogyakarta Adisucipito
Following Bannie, Fatikhatul Muizzah from the Front Office team at Grand Mercure & ibis Yogyakarta Adisucipito takes over from 13 to 14 August 2019. Affectionately known as Atika, she is a budding photographer with a keen eye for travel hot spots. With a special interest in local street food and the party scene, Atika will spin a different angle on life in Yogyakarta.
Linh Phan, Front Desk Attendant at Hotel de L’Opera Hanoi - MGallery
Representing the charming capital city of Vietnam is Linh Phan from the Front Office team of Hotel de L’Opera Hanoi – MGallery. From 19 to 20 August, Linh Phan will showcase the style, stories and allure of her hometown. A book lover who appreciates music and the arts, Linh Phan will use #InstAccor as her canvas to paint her interpretation of Hanoi.
Tamaryn Cooper, Maitre Mayonnaise for Belga, Sofitel Bangkok Sukhumvit
Tamaryn Cooper from the Food & Beverage team at Sofitel Bangkok Sukhumvit takes over 27 to 28 August 2019. With her right arm bearing the striking tattoo of tamarind seed pods as a tribute to her name, Tamaryn mastered the art of mixing mayonnaise under the guidance of head chef Nicolas Basset. She is the official Maitre Mayonnaise for Belga, the first and only Belgian restaurant in Thailand. Tamaryn loves Japanese Anime. In her spare time, she is learning the language to indulge in her passion to the fullest. #InstAccor followers will experience Bangkok from a refreshing perspective through Tamaryn’s eyes.
Hannah Yiu, Loyalty Team at The Park Lane Hong Kong, A Pullman Hotel
Wrapping up the first series of the campaign is Hannah Yiu from the Loyalty Team at The Park Lane Hong Kong, A Pullman Hotel. A sneaker-wearing travel Vlogger, Hannah’s curious nature will add a different spin to the Fragrance Harbour. Her love for the great outdoors and healthy lifestyle makes Hannah a captivating storyteller.
In today’s digital era, consumers are overloaded with information from thousands of brands. To build authentic connections and inspire trust, Accor personifies its brand story by using voices of genuine people who live and breathe the corporate culture. Through #InstAccor, these Accor influencers act as credible sources of authentic local experiences while embracing the company’s core values.
#InstAccor will be deployed every quarterly, giving talent from across Asia Pacific an opportunity to showcase their local destination.
The #InstAccor campaign schedule is listed below:
Bannie Kang, Head Craftsman at Fairmont and Swissôtel The Stamford Singapore (6-7 August 2019)
Fatikhatul Muizzah, Front Office team at Grand Mercure & ibis Yogyakarta Adisucipito (13-14 August 2019)
Linh Phan, Front Office team at Hotel de l’Opera Hanoi, MGallery (19-20 August 2019),
Tamaryn Cooper, Food & Beverage team at Sofitel Bangkok Sukhumvit (27-28 August 2019); and
Hannah Yiu, Loyalty team at The Park Lane Hong Kong, A Pullman Hotel (3-4 September 2019)
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Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years. Beyond accommodations, Accor enables new ways to live, work, and play with food & beverage, nightlife, wellbeing, and coworking brands.
To drive business performance, Accor’s portfolio of business accelerators amplify hospitality distribution, operations, and experience. Guests have access to one of the world’s most attractive hotel loyalty programs. Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community.
Planet 21 – Acting Here endeavours to act for positive hospitality, while Accor Solidarity, the endowment fund, empowers disadvantaged groups through professional training and access to employment.
Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information, visit accor.com. Or become a fan and follow us on Twitter and Facebook.
Accor Press Contacts
Vice President Communications & CSR - Asia Pacific
Phone: +65 9108 3577
Veronique Augier Nel
Director of Communications & CSR – Asia Pacific
Phone: +65 8498 0454
GHC Asia Press Contacts
Director – Southeast Asia
Phone: +65 6723 8123
Ng Yuin Yi
Phone: +65 6723 8144
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