The Travel Leader for Resort Holidays to Launch Communications Strategy in the Region
(14 December 2018 – Hong Kong) TUI with its German premium brand ROBINSON today announced that GHC Asia won a competitive pitch and is appointed as public relations agency for Greater China.
Having developed from German market leader, ROBINSON is now an international premium provider for club holidays and is a 100% subsidiary of the TUI Group, the world’s leading tourism group.
“Internationally the TUI hotel brands, like ROBINSON, have great potential to attract new groups of customers”, says Bernd Hoffmann, Head of Product Communications/International Media TUI Group. “Our resorts reflect trends and offer unique holiday experiences that meet the expectations of every type of holidaymaker. Building our profile in Asia is something we intend to work on in the next few years to drive TUI’s hotel growth further ahead.”
ROBINSON offers a unique holiday experience across 23 resorts in 13 countries, for families, couples and singles, providing outstanding entertainment and childcare as well as a wide array of sports and fitness programs, entertainment and excellent food - always in the most beautiful beach or mountain locations.
GHC Asia is a leading integrated PR agency with offices across Greater China focusing on PR, digital and content. Agency support for TUI and ROBINSON will include robust media relations and influencer advocacy program, a dedicated media familiarisation strategy and a series of brand building partnerships to name a few.
Implementing campaigns across the region for the full brand portfolio, GHC Asia will focus on destinations such as the Maldives and Thailand, which include the ROBINSON Club Khao Lak (Thailand), ROBINSON Club Maldives and ROBINSON Club Noonu (Maldives) resorts and the targeting of Chinese audiences.
The ROBINSON offering complements Chinese travellers needs across areas such as intergenerational family holidays, FIT and millennial travel through providing outstanding and premium family-considerate services as well as a robust selection of activities and luxury experiences.
Head of Communications of ROBINSON, Irene Frost said “GHC Asia is our PR partner of choice in the Greater China region as their reputation for excellence and expertise in the luxury travel and hospitality sectors is unparalleled. We are confident that together we will strengthen and grow the ROBINSON brand presence in this market.”
Detailed information about all club resorts can be found on the ROBINSON website.
Download high-resolution photos here
-ENDS-
For more information please contact:
Kiki Fung, Account Manager
GHC Asia (Hong Kong Office)
+852 3163 0176 / +852 9872 4329
[email protected]
© Liana Technologies