Releases

Over 60,000 Gifts Collected through HKIA Gift Donation 2015 Campaign

- First Collaboration with The Link to Support The Salvation Army Hong Kong and Macau Command - (HONG KONG, 26 January 2015) - The HKIA Gift Donation 2015 Campaign, a Hong Kong-wide campaign jointly organised by Airport Authority Hong Kong (AA) and The Link Management Limited (The Link) for the first time, came to a successful finale today with more than 60,000 gifts received via collection...

Apple Reports Record First Quarter Results

Highest-ever revenue & earnings drive 48% increase in EPS Growth led by record revenue from iPhone, Mac & App Store CUPERTINO, California—January 27, 2015—Apple® today announced financial results for its fiscal 2015 first quarter ended December 27, 2014. The Company posted record quarterly revenue of $74.6 billion and record quarterly net profit of $18 billion, or $3.06 per diluted share. These...

Getting ready to bring a once-a-life-time journey to less-advantaged families

Cathay Pacific Airways has announced that it will operate its latest Community Flight on Sunday, 1 February. Cathay Pacific Director Corporate Affairs James Tong shared first-hand information about the flight at a media briefing today, with the Hong Kong Council of Social Service (HKCSS) and non-governmental organisations (NGO) on hand to discuss some of the issues currently facing...

Liana Technologies 進入香港市場

Liana Technologies為芬蘭最大的雲端市場推廣傳播公司。近年來，Liana Technologies一直致力於國際化的發展方向，已於杜拜，柏林和巴黎分別開設分公司，並於2014年12月進入香港市場。公司的總部及產品研發則位於以高科技產業聞名並有「歐洲矽谷」之稱的芬蘭奧盧。 Liana Technologies目前擁有兩個系列的產品，分別是「雲端市場推廣服務Marketing Cloud 」以及「雲端傳播服務 – PR Cloud」. 在短短几年內，Liana Technologies不僅在芬蘭聞名，在國際上亦獲得眾多的認可。迄今為止，Liana Technologies的服務已得到上千用戶的青睞，包括Starbucks、Mazda、Land Rover以及Securitas等。在Deloitte德勤科技評選的芬蘭最快速增長公司50強中，Liana...

Liana Technologies arrived in Hong Kong

Liana Technologies, the largest cloud-based marketing and communications company in Finland, has continued its internationalization by opening a subsidiary in Hong Kong in December 2014. The company already has offices in Finland, Dubai, Berlin and Paris. Company headquarters and product development are in Oulu, “the Silicon Valley of Finland”. Liana Technologies’ business is divided into two...

10 most common mistakes to avoid in writing a press release

News release is a great opportunity to remind our target audience about our brand via news media. Therefore, no wonder that those, who understand its benefit, invest into this PR channel. Initially news is written for an ultimate press reader, while journalists are the ones who determine whether our material is published or not. A justified question comes here: ”Do journalists really need...

Global marketing software company launches its online service LianaPress.AE for news release distribution in the Middle East.

The leading European software provider specializing in digital marketing and online communication software, Liana Technologies Ltd, launches LianaPress.AE online service for news release distribution now also in the Middle East market.   Dubai, October 30. - Liana Technologies announced the successful launch of LianaPress. AE, the in-house developed service designed for distributing companies'...

Efficient news release: how to get your news published

When writing a news release PR specialist should keep two goals in mind: 1. create a positive image of his company and 2. insure the maximum possible media coverage. On average journalists get dozens of press releases on daily basis. Let's put ourselves in their shoes and try to see what makes a story interesting from the perspective of both journalists and the ultimate reader. Before going any...

Etteplan expands in ChinaEtteplan expands in China

- A new office in Suzhou will be opened to support continuous growth. Etteplan is opening a new office in Suzhou, China. The new office will serve local and Western customers with engineering and technical documentation services. One of the first customers in the Suzhou office is Philips Healthcare. Etteplan’s business operations in China, established in 2004, are the fastest growing within...

How to structure a press release?

Although no official standards for press releases exist, there is an established format for public news. A company can announce, for instance, an upcoming event, management reshuffle, nominations and awards, new products launch, sales benchmarks, etc. Provided a press release is well written, it might be published in media in its original format with minor corrections from the journalist's side....

Kodak Opens New Asia Pacific Technology Center in Shanghai

SHANGHAI, CHINA, September 12. Kodak today opened its new Asia Pacific Technology Center in Shanghai to bring together the company's break through technology platforms for the printing industry in Asia. The facility, which kicked-off construction in early 2014, combines demonstrations of Kodak's leading printing platforms and solutions, a training center for employees, customers and printing...

Why use a professional service for news release distribution

Press release, new release, press statement, and media release is official news of a company written for the purpose of sharing it with the public. Before the Internet came into global usage, press releases for decades were spread via traditional mail. A new era in news release distribution started with the introduction of facsimile. However, it was not before the early nineties when email...