Japan's Top Creative Company NAKED has Already Landed in Shanghai - OCEAN BY NAKED 如海・空間 -

Press release

Japan's Top Creative Company NAKED has Already Landed in Shanghai

Steadily continuing its advance in the field of immersive digital art using projection mapping with Japan's representative artist Ryotaro Muramatsu at its center, creative company NAKED is opening its event “OCEAN BY NAKED 如海・空間” (Sat., 13 July 2019 to Mon., 16 February 2020) at the Shanghai World Financial Center, Pudong District, Shanghai, China.

From OCEAN BY NAKED 如海・空間

Representative Ryotaro Muramatsu is a film director who has been nominated at more than 50 international film festivals and has won seven awards, and the productions he has directed at NAKED have garnered a reputation for their narrative character. Tradition and Innovation. The event has been called a collection that takes natural phenomena such as cherry blossoms, the sea and stars as its motives. “TREE by NAKED” is an art gastronomy restaurant that takes the story of life with the tree as its theme. What lies at the root of the work NAKED does is a redefinition of the beauty of the world that lies buried within our hectic every-day lives. Through the power of creativity, it is to bring forth a new “scene” within people's lives. That is NAKED's mission.

TREE by NAKED

FLOWERS BY NAKED 2019 – from Tokyo, Nihonbashi

Founded in 1997, NAKED Inc. brings together artist Ryotaro Muramatsu, who is currently also presenting his work at an art gallery in Venice, Italy, where one of the foremost art exhibitions worldwide, the Venice Biennale, is being held, and creative specialists from many different fields.

NAKED initially concentrated its activities on the field of film productions, but as the scope of its expression no longer fit into the cinema framework, it has left behind the cinema for the world of 3D. Held in order to commemorate the restoration of Tokyo Station in 2012, the projection mapping production “TOKYO HIKARI VISION” had more than 230,000 visitors and found itself instantly in the limelight. Remarkably, with the subsequent steady advance of the term digital art, it mesmerized not only the Japanese, but also the people of global cities such as Beijing, Taipei, Paris and Las Vegas.

With projects such as regional branding, which is steadily gathering speed, and a projection mapping realized together with school children whose school was set to be closed, the world Ryotaro Muramatsu and NAKED live in is certainly not businesslike. For it always contains the passion of making people have life-changing experiences and crafting narratives that touch people.

NAKED representative Ryotaro Muramatsu during his time as a film director

What NAKED Inc. looked like when it first started out: At the beginning, NAKED started with a small number of members, but currently, over 100 members have come to play an active role in the world while devoting themselves to their studies (Ryotaro Muramatsu is the second person from the left in the front row).

Ryotaro Muramastu, the representative of NAKED also teaches as an associate faculty member at Osaka University of Arts, spreading his enthusiasm to the field of education.

“OCEAN BY NAKED 如海・空間” (Sat., 13 July 2019 to Mon., 16 February 2020), which NAKED plans, directs and produces, is currently on show for the first time worldwide on the 4th floor and at the viewing platform on the 94th floor of the Shanghai World Financial Center, Pudong District, Shanghai, China.

With a total of 14 works presented on 2,000 square meters on the 4th floor and at the viewing platform on the 94th floor, this is the largest event to date for the company.

From “OCEAN BY NAKED 如海・空間”

On the 4th floor, we present the narrative of a trip around the world of the sea that starts at the water's edge, dives down to deep-sea depths of 6,500m and then returns to the surface. At the viewing platform on the 94th floor, at an altitude of 423m, we show the story of a wonderful world in which you encounter magical sea creatures that emerge into the real Shanghai cityscape.

In a narrative vision of the world supported by film sequences that NAKED specializes in, various technologies combine to create an experience like a trip through the world of a fantasy film.

Discounted early bookings sold out faster than ever before, with 5,000 tickets gone within a one hour of the beginning of the sale. As of 4 July 2019, advance sales have continued to register record numbers at the viewing platform where the event is held. Also, major Chinese online ticket sites such as Maoyan (猫眼), Che Guevara (格瓦拉), Meituan (美団), Da Zhong Dian Ping (大衆点評), WeChat (微信) and Go (走起)2 have all ranked this event as No. 1 in the category exhibitions and shows, and public attention is rising (as of 4 July, 2019. The ranking by number of tickets sold is the popularity ranking).

On the 4th floor, we present the narrative of a trip around the world of the sea that starts at the water's edge, dives down to deep-sea depths of 6,500m and then returns to the surface.

The artworks and the world vision of NAKED have been spreading across Asia, and it continues to concentrate on expanding its activities to further parts of the world.

Official brand video

The NAKED Inc. Philosophy - OCEAN BY NAKED 如海・空間 -

https://www.youtube.com/watch?v=ALlEjybDbws&t=1s

Event Overview

Name of the Event: OCEAN BY NAKED 如海・空間

Duration: 13 July 2019 to 31 October 2019 (Chapter 1)

1 November 2019 to 16 February 2020 (Chapter 2)

10:00 - 22:00 (End of same day ticket sales and last entry: 21:00)

10:00 - 22:30 (End of same day ticket sales and last entry: 21:30)

Ticket Prices: (only Chapter 1 Information on tickets)

*For Chapter 2 will be communicated at a later date.

■Discounted advance tickets in limited numbers：66 Yuan3 (sold out) (Validity Period：13 July to 31 July)

■Advance Tickets: 110 Yuan (sale limited to the period from 28 June to 12 July, validity period from 13 July to 31 August)

■Same Day Tickets: Adult 160 Yuan, Child 80 Yuan, Family 200 Yuan

Official Ticket Sales: Maoyan (猫眼娱乐)

Venue: 4th floor hall and the viewing platform on the 94th floor (Location: Shanghai World Financial Center, Pudong District, 100 Century Ave)

Sponsorship: 上海品田文化创意有限公司

Cosponsorship: 上海环球金融中心有限公司、上海秀仕观光会务有限公司

Planning and Production: NAKED Inc./上海丽昂数字科技有限公司

Cooperation: 中国科创金融联盟、中国银联上海分公司、上海吉祥航空股份有限公司、上海华瑞银行股份有限公司、上海爱建信托有限责任公司、湖北均瑶大健康饮品股份有限公司、富士胶片（中国）投资有限公司

About NAKED Inc.:

The creative company was founded in 1997, when Ryotaro Muramatsu as the central figure got together with a number of visual directors, designers, CG directors and writers. Without limiting itself to a medium or genre, it pursues a variety of creative activities such as film, advertising, TV, and installations. Starting with projection mapping, NAKED has, in recent years, undertaken complex productions in a space that combines diverse technologies, processes of artistic creation and productions and uses light. To date, the events and shows that our company has planned, created and produced have attracted a total of over three million visitors.

Company Site: https://naked.co.jp/

NAKED Inc. Twitter Account: @NAKED_STAFF /

NAKED Inc. Instagram Account: @naked_inc

NAKED Inc. WeChat Account：@NAKED沉浸式数字空间

NAKED Inc. Weibo Account：@NAKED沉浸式数字空间

Contact: Ryuta Shimba (art@ryotaro-muramatsu.com)

This press release contains information meant for individuals working in the media.