Media Information |
22 January 2018
FOR IMMEDIATE RELEASE
start the new year 2018 Generously -
Redeem Asia Miles to Help Those In Need
(Hong Kong) – Good deeds come in all shapes and sizes and what better way to start the New Year than on a generous note, redeeming Asia Miles to help those in need.
Asia Miles has acted as a bridge between its members and charity partners by allowing them to redeem miles for tangible gifts or goods to help the cause. Last year, members were very generous and redeemed 50 different kinds of social goods to help those in need. They ranged from sustainable goods like ducks for farmers living in Bangladesh, to disaster relief packages such as life jackets which helped save migrants at risk on perilous sea journeys. Over 30 million miles, equivalent to flying 1,200 times around the earth, were redeemed to help these causes.
In 2018, Asia Miles is bringing a new round of worthy charitable causes, introducing more ways to help underprivileged.
Among the meaningful local causes, members can redeem a sweater for the elderly or child with 3,000 Asia Miles. These heart-warming gifts will be sent through a local social enterprise L plus H’s “Love + Hope Charity Sweaters Fundraising Campaign” and allow those in need to have warm clothing during the coldest season of the year.
Members can also bring joy to underprivileged youngsters by redeeming 3,000 miles for an admission ticket (with 10 e-tokens) to the magical AIA Great European Carnival 2018. Redeemed packages will be distributed to the youngsters by Po Leung Kuk, the Hong Kong Mental Health Association and Project Share.
Further afield, Asia Miles can also be redeemed to Feed an Orphaned Baby Rhino at the Lewa Wildlife Conservancy in Kenya. With a gift of 9,500 miles, members can symbolically feed a lovely baby rhino for a week and help to protect the endangered species.
Sharing love and rewards is simple. Go online to redeem.asiamiles.com/socialgoods to select the social goods of your choice and redeem.
Act now and make everyone feel “Life Rewarded” and got a promising and meaningful 2018!
For press release and photo download:asiamiles.com/en/media-centre
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About Asia Miles
Asia Miles, Asia’s leading travel and lifestyle rewards programme, was launched in February 1999 and has more than 10 million members and over 700 programme partners worldwide.
Asia Miles aims to deliver Life Rewarded and offers members extensive opportunities to earn miles by spending daily from flights, hotels, dining, financial services, retail, and many others. With 27 airline partners, Asia Miles members can earn miles when flying to more than 1,000 destinations worldwide. With 400 dining outlets to choose from, Asia Miles offers one of the largest ranges of lifestyle food & beverage options in Asia to earn miles.
In addition to flight awards, Asia Miles members can also redeem miles and enjoy fabulous awards such as hotel stays at 60,000 hotels, car rental services in 20 countries, over 35,000 lifestyle and experience awards.
Asia Miles is open to anyone aged 2 or above and is free to join.
MEDIA ENQUIRIES
GHC Asia
Ines Yu |
T: +852 3163 0155 |
More about Asia Miles: asiamiles.com
This press release is distributed by Asia Miles.
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