Mr Meatball opens the doors in Sham Shui Po

After almost one year of hard work, planning, renovation and purchasing the first store, the new retail concept - Mr Meatball from Pear & Carrot is opening its doors in Sham Shui Po on 105 Ki Lung Street, 深水埗，基隆街105號，地下. The store will offer the the best of Swedish brands, with a focus on raw materials and ready-made food of the highest quality, including plant-based products, food from the sea and meat products.

New trends on the market

"We have seen a big demand from the Hong Kong market for high quality frozen food. From our wholesale business, the Swedish brand is perceived as healthy, sustainable and safe, which is a great starting point for us" says Per Ågren, co-founder and CEO of Pear & Carrot. Products produced in Sweden has, therefore, become the key focus for Mr Meatball in order to ensure the origin of the products and maintain the high-quality standard, leading the consumer to know the whole process.

He tells us that Covid-19 has forced people to prepare more food at home and changed the eating habits of the high-paced Hong Kong population that normally consumes a large percentage of their meals in restaurants.

At the same time, the new cooking trend in Hong Kong of using air fryers has increased the demand for frozen food. The air fryer reduces the time of cooking and has become a convenient gadget in the kitchen. This can also be seen on the basis of the selection of products offered by Mr Meatball, as most of the products are air fryer-friendly.

Mr Meatball will, for example, offer frozen meatballs from various famous brands. The Swedish signature dish is easy to cook in an air-fryer and does not take more than 10-15 minutes to prepare.

Swedish frozen quality food

Mr Meatball is first and foremost an e-commerce store, with frozen deliveries by SF Express, orders can reach the customer overnight to all areas of Hong Kong. Mr Meatball's membership program also offers big savings to loyal customers, both online and offline customers.

"We're happy to announce that Mr Meatball is 100% adapted to the local market, with traditional Chinese and English as available languages. We hope to see a lot of locals as well as the international community as the customer base for the new shop" says Carol Ågren, co-founder of Pear & Carrot.

With some of the most prominent brands in the Swedish food industry, such as SIA Ice Cream, Gorbys, Aviko, Feldts, Garant, Lindströms, Felix, Eldorado, Dafgards, Frödinge, Guldfågeln, SCAN and Kronfågel, Mr Meatball strives to capture the culinary creativity of the Hong Kong foodie consumers.