Press Release : Le Labo Announce Hong Kong City Exclusive Fragrance, Bigarade 18

Le Labo Announce Hong Kong City Exclusive Fragrance, Bigarade 18 

Brand founder recalls his childhood in Hong Kong through dedicated new scent

(Hong Kong, August 9 2019) – Le Labo is delighted to announce the introduction of a Hong Kong scent to the City Exclusive fragrance collection. The thirteenth of the Le Labo City Exclusives, the Hong Kong scent named Bigarade 18 joins City Exclusive fragrances from Miami, Tokyo, Paris,  Amsterdam and Dubai, to name a few. With 18 raw ingredients including cedarwood, neroli and bergamot, Bigarade 18 is available now from Le Labo stores in Hong Kong.

A bright and powerful tension of aromas, Bigarade 18 is a mix of classical citruses, bergamot and neroli petals and a drop or two of dark woods. A classic yet contemporary scent that you can’t seem to inhale enough of, the fragrance interprets Hong Kong through a rigid yet comfortable, immediate yet long lasting fragrance. Le Labo dedicates this perfume to Hong Kong, the fragrant bay of old and new, rich with memories of the classic sweet smells of white florals and citruses, amidst a playground of discovery and grandeur.

Le Labo co-founder and perfume developer, Eddie Roschi spent some time throughout his childhood living in Hong Kong. With memories of running through the hallways of the Repulse Bay Hotel, passing scents of fragrant lilies and citrus trees, Bigarade 18 is a tribute to his memories of the city – mixing the old with new.

Eddie Roschi says, “I have memories of strolling through the hallways of the Repulse Bay Hotel that was lined with fragrant lilies and citrus trees”. Roschi remembers Hong Kong as new and full of endless discoveries and wanted to represent this in the scent; “In developing Bigarade 18 for Hong Kong I wanted to mix the old classicism of ‘old school’ ingredients, whilst making a scent that stayed contemporary and unforgettable, a tribute to my exposure and memories of Hong Kong, a mix of old and new.”

Le Labo was born in Grasse, the capital of perfumery and raised in New York – the city where Eddie Roschi and Fabrice Penot opened the first ‘lab’ in February 2006. 13 years later, with an eclectic seventeen classic fragrances, and thirteen additional ‘City Exclusive’ scents, Hong Kong has pride of place amongst other iconic cities honoured by Le Labo. All City Exclusive fragrances are available globally only throughout the month of September, otherwise they are only ever sold in the city of origin. 

-ENDS-

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Issued by GHC Asia on behalf of Le Labo
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