Press Release : Pixi LAUNCHES IN CHINA

Pixi LAUNCHES IN CHINA

On the market at last – the cult beauty brand known for their fuss-free products with a global following.

(Shanghai, July 25th, 2019) – The famed natural skincare and cosmetics brand Pixi is coming to China for the brand’s official launch. Founded in London 20 years ago by Swedish model and makeup artist Petra Strand, Pixi is now launching in the China market in August via online shopping platforms Tmall, RED and Taobao Daigou. The official launch means customers no longer need to seek out Pixi through China’s "daigou" network of shoppers on overseas trips.

Famous fans of the natural formulations infused with beneficial botanicals, vitamins and nutrients range from Oprah Winfrey and Helena Christensen to supermodel Jourdan Dunn and singers Pixie Lott and Ellie Goulding.

Pixi’s potent Skintreats are headlined by the iconic Glow Tonic – acclaimed as a “miracle-in-a-bottle” for glowing skin. Priced at RMB 98 (100ml), the best-selling glycolic toner infused with ginseng, witch hazel and aloe vera whisks away dead skin and gently accelerates cell renewal to combat dullness and leave behind baby-soft, super-bright skin for a radiant, glowing complexion.

The Glow Tonic also receives huge support from the media and countless celebrity fans. Kim Kardashian posted: "You can still find really effective skincare items without having to spend a lot of money – and this legendary exfoliating toner is proof!” Popular UK YouTube influencer Zoella declared in a video: “I really, really like this!”

Believing in all things simple, elegant and effortless, Petra’s inspiring philosophy is about using pure and unadulterated ingredients from natural sources. Pixi products are developed with skin-loving botanical ingredients chosen for effectiveness and safety. They are also non-toxic, paraben-free and never tested on animals.

Pixi consistently collects top awards including: Her World Beauty Awards 2019, the Editor’s & Reader’s Choice award for ‘Best Brightening Toner’, ‘Best Exfoliator’ in the 2019 Zula Beauty Awards and two CLEO Clear Skin Awards 2019: ‘Best Do-It-All Serum’ for Hydrating Milky Serum and ‘Best Facial Mist for the City’ for Rose Glow Mist.

 
Pixi flagship UK boutique in the London Soho area, 22A Foubert's Pl, Soho, London W1F 7PW, United Kingdom

 
Pixi flagship US boutique in Los Angeles, Westfield Century City 10250 Santa Monica Blvd, Los Angeles, CA 90067

 
Pixi’s best-selling Glow Tonic.

   
Newly launched in 2019, Pixi’s range also includes Hydrating Milky and Vitamin-C collections for hydrating and brightening.

 
Fan-favorite products also include moisturizing and cleansing facial pads that effectively cleanse the skin, the Glow Tonic To-Go.

-Ends-

About Pixi
https://pixibeauty.com

Pixi was created 20 years ago by makeup artist Petra Strand. Pixi has a loyal worldwide following thanks to high quality, natural and skin-loving ingredients for both makeup and skincare. Petra’s passion is to create beauty products that achieve a healthy-looking, natural glow and the now iconic Glow Tonic was created as the perfect skin-prep before makeup.

Shop Online in China

• RED Store: Pixi海外品牌店
• WeChat: pixibeauty
• WeChat Mini Program:
  
• T-mall: Coming soon. Please stay tuned.
  
  

Media Information
For all media requests and inquiries please contact GHC ASIA.

GHC Asia (Shanghai)
Wendy Tseng
Tel: +86 (21) 5213 3030*108
Email: [email protected]
Fiona Chen
Tel: +86 (21) 5213 3030*102
Email: [email protected]