Hong Kong, March 27, 2018 – Vinexpo Hong Kong 2018, the most influential wine and spirits trade exhibition in Asia-Pacific, celebrates its 20th anniversary with an especially remarkable events programme at the Hong Kong Convention & Exhibition Centre from May 29-31.
More than 1,300 exhibitors from 30 countries are converging on the largest and most prestigious expo of its kind, cheered by expectations of great opportunity with China driving the market to recovery from a 2016 downturn.
The Powerful Chinese Wine Market – VINEXPO /IWSR Survey
China is set to overtake the UK as the world’s second most valuable wine market in 2021, according to the latest forecast by authoritative drinks market analysts, IWSR in partnership with Vinexpo Hong Kong 2018.
The VINEXPO/IWSR survey predicts sales of wines in China are on course to soar to US$23 billion by 2021. With anticipated growth by a fraction short of 40% from 2017-2021, China continues to be the world’s fastest-growing wine market.
The Vinexpo Academy – Prominent Brands & Expert Speakers
Along with the exhibitors, the Vinexpo Academy is a key component of the show, with world-renowned experts updating industry professionals on the latest trends and educational tastings on specific wines and regions across 50 talks, tastings and masterclasses.
Best of Chile, Bordeaux Grand Crus, Italian Tastings and More…
South America is showcased with a tasting themed ‘Why Vintage Matters: Iconic Wines from Chile’ ; along with a masterclass celebrating the 20th Anniversary of Almaviva, the Franco-Chilean partnership between Baron Philippe de Rothschild and Viña Concha y Toro.
The Chilean focus extends to a Clos Apalta masterclass featuring the world premiere tasting of the 2015 vintage, with a vertical tasting spanning more than 15 years of the world class blend in the Bordeaux tradition. Another Chilean masterclass introduces a premium winery with the debut of Seña 2016
Union des Grands Crus de Bordeaux presents the 2015 vintage of 100 châteaux through a walk-around tasting; and a masterclass by Master of Wine Jeannie Cho Lee exploring the Crus Classés des Graves 2014 red and white classified growths.
Italy is also in the spotlight, a Solaia masterclass will explain the fabled Tuscany wine, with an “en primeur” tasting of the 2015 vintage, possibly the best ever with a James Suckling rating of 100/100. Gambero Rosso also hosts a Top Italian Wines & Spirits Grand Tasting of some of Italy’s most renowned brands – with top Italian spirits also explained in a guided tasting masterclass by Massimo D’Addezio, ‘Master of Cocktail’ at Chorus Café Rome, ranked among the world’s top 10 bars.
The Italian focus extends to a Tre Bicchieri Special Awards masterclass on the ‘Best of the Best’ from the Vini d’Italia 2018 guide. Since many are already unfindable and sold out, this one of the last opportunities to taste some of the most sought-after recent expressions of Italian vineyards.
Australia, Country of Honour
Australia is ‘Country of Honour’ this year with an impressive representation of wines and the biggest Australian pavilion ever organised at an exhibition in Asia; 160 wineries.
The strong presence of Australian wines reflects the increasing interest of Asian wine consumers: according to the VINEXPO/IWSR survey, the consumption of Australian wines should double in China between 2016 and 2021 to reach 16.9 million 9 litre-cases.
An informative programme of talks and exclusive tastings celebrate Australia’s prestigious status. A keynote conference analyses booming exports to Asia, and particularly China. ‘Unlocked: Australia’s First Families of Wine’s (AFFW)’, shares family jewels from 12 iconic wine families.
In partnership with Wine Australia, The Blend, Vinexpo’s Official party on Wednesday 30 May, will be a convivial and networking after work event for visitors and exhibitors to blend together! #letsblend #Aussiewine
20 Years of Success
Vinexpo exported its expertise to Asia in 1998 when Vinexpo Hong Kong became the first B2B exhibition ever organised in the region. Twenty years later it is a must-attend event and a strategic platform for industry professionals.
Vinexpo Asia-Pacific’s reputation and the strategic location in Hong Kong regularly draw more and more visitors from China, and the wider region.
Online pre-registration for trade visitors is open now with the early bird price of HKD200. Please visit: www.vinexpohongkong.com/visit
About Vinexpo
Vinexpo organises wine and spirits events for industry professionals acting as the sector’s international partner since its establishment, in 1981, on the initiative of Bordeaux Gironde’s Chamber of Commerce and Industry. Through its 35 years B2B experience the Group has developed an in-depth understanding of the market, as well as establishing strong relationships with key distributors across the world. It runs exhibitions in five set locations (Bordeaux, Hong Kong, Tokyo, New York and soon Paris), and one touring show (Vinexpo Explorer). Vinexpo thus covers the three continents with the highest consumption rates, and continues to be the market leader for wine and spirits events as the go-to forum for producers and buyers. The Group is expanding with two new exhibitions in New York (2018) and Paris (2020) and with Vinexpo Explorer (held in Austria in 2017) scheduled to take place in California in September 2018. Vinexpo’s successful expansion strategy is marked this year by the 20th anniversary celebration of its pioneering establishment in Hong Kong, in 1998, of the first ever wine and spirits exhibition in the region.
More information on www.vinexpo.com
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GHC Asia, Hong Kong
Jessie Gogan
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