alivenotdead.com and Lamplight Analytics announce Hong Kong’s top artists in social media engagement

HONG KONG (7 March 2016) - alivenotdead.com and Lamplight Analytics have announced their inaugural ranking of Hong Kong’s most social media engaged media figures. The list was made possible through partnership and collaboration between Lamplight, Asia’s premier social media analytics tool and alivenotdead.com, Asia’s most comprehensive artist booking and promotion platform. 

Singer G.E.M. (鄧紫棋) tops the list by a large margin, with the highest ratio of user engagement across social media. Our engagement ranking method lists GEM above runners up Jackie Chan and Donnie Yen, both international megastars. The large disparity underscores the importance of real engagement on social media.

The alivenotdead.com and Lamplight engagement score represents an artist’s effectiveness on social media across Hong Kong’s most popular and important social media platforms, Facebook and Instagram. The ranking takes into account online mentions and social media engagement such as comments and shares. 

It also provides other interesting insights into the social media engagement and influence patterns of Hong Kong based artists and celebrities:

The rising influence of online stars:  Hong Kong YouTube star Ming Jai cracked the list at number 11, demonstrating that the next generation of digital creators can command as much attention online as traditional film and music stars. Online stars are becoming increasingly important in Hong Kong; according to recent studies, the average Hong Konger watches 12 hours and more than 147 videos online per month. ^[1]

Small actions on Hong Kong social media creates massive engagement: When a star conducts small improvements in how they interact with fans on their social media in Hong Kong they gain an exponential increase in reach and influence through social media. Social media reach and engagement are the new metrics that the next generation of artists and stars are using to justify their worth to receive brand endorsements, make celebrity appearances and capture roles in films and TV.

Lamplight Analytics CEO, Sam Olsen comments, “while social media mentions by volume provide some indication of online influence, engagement is a much better indicator. For the stars, engaged fans are passionate fans - they are the ones that attend your concerts, buy your music and watch your movies. For brands, social media analytics uncovers social media savvy artists, who can help you effectively tap into new audiences and positively influence consumer behaviour.”

alivenotdead.com CEO, Raffi Kamalian says, “the goal of alivenotdead.com is to connect artists and opportunities, so having concrete metrics like these really helps us to provide our clients with the best value possible and help artists see the results of their investment in growing their social media presence.  These numbers also show the entire industry that it is not just about fan numbers; real fan interaction matters much more.  We look forward to exploring this space with our partners in Lamplight for more regions and other social media platforms in the near future.


The alivenotdead.com / Lamplight rankings of the top 20 most social media engaged artists and celebrities in Hong Kong are:

The full list, methodology and data set are available through Lamplight Analytics and alivenotdead.com by request and will be published in full later this year.

###