Press Release：NEW SPRING CAMPAIGN FOR NORWEGIAN CRUISE LINE FEATURES NORWEGIAN JOY GODFATHER WANG LEEHOM

The Integrated Advertising Campaign featuring Godfather Wang Leehom offers generous Added-Value Promotions for 2018 Sailings Aboard Norwegian Joy

Shanghai, China – March 8, 2018 – Norwegian Cruise Line (NCL) has launched a new integrated advertising campaign for Norwegian Joy, the brand’s purpose-built ship customized for China which launched in summer 2017. Wang Leehom, Godfather of Norwegian Joy and brand ambassador for Norwegian Cruise Line, is featured at the forefront of the campaign which offers guests more ‘First Class at Sea’ experiences with additional amenity offers for all guests for the remainder of 2018 (blackout periods apply) and generous incentives for early bookings.

Since his appointment as Godfather of Norwegian Joy, Leehom has introduced Norwegian Cruise Line’s unparalleled cruise experience to Chinese consumers through a variety of platforms, including television and radio commercial campaigns, as well as on social media. Wang Leehom is the first Chinese Godfather of any cruise ship brand and had the special honour of christening Norwegian Joy at the ship’s inauguration ceremony in summer 2017.

“I'm honored to have the opportunity to share the cruising lifestyle with Chinese guests as Godfather of Norwegian Joy. The cruise experience on Norwegian Joy is an amazing experience that I’m thrilled to recommend and this new promotion is a great way for China’s cruisers to get more out of the experience,” said Wang Leehom.

”As a Chinese star with a high international profile, connecting East and West through his music and movies, Leehom has become part of the NCL family and he continues to be the perfect Godfather for Norwegian Joy, a ship that brings the best of our brand’s cruising experiences to Chinese consumers,” said Alex Xiang, Managing Director China for NCLH. “We’re delighted to feature Wang Leehom in this new promotion because it’s all about encouraging guests to experience more of what the amazing Norwegian Joy has to offer together with the freedom and flexibility that NCL is known for: our promise that guests should be free to vacation on their terms. This is a high-value offer that we’re putting out to the travel industry and we predict that the market demand will be very strong.”

The integrated campaign featuring Norwegian Joy’s Godfather Wang Leehom includes out-of-home, national television spots, online video, digital units, and social media activations. The campaign also includes activations on some of the most popular travel Apps in China including Ctrip, Tongcheng, and Mafengwo, a travel experience sharing app. The comprehensive campaign conveys the brand's passion for delivering outstanding vacation experiences and showcases the cruising experience offered on Norwegian Joy, speaking to consumers in China through a multitude of platforms.

For eligible sailings, the promotional offer provides a multitude of added-value offerings to all guests according to cabin type, beginning with the base promotion for all guests providing free on board internet for WeChat usage and 2-for-1 dining in the ship’s premium restaurants.

"Early-Bird” guest bookings of 25-days or more in advance will have the exceptional benefit of additional guest charges waived for 3rd and 4th guests within the same cabin and a USD 100 per cabin onboard credit as well as a range of added-value experiences including premium beverage and dining benefits, deep discounts on duty-free shopping, and onboard photography packages, valued at upwards of RMB 5888/cabin.

For more information on Norwegian Cruise Line or to book a cruise aboard one of Norwegian’s ships, please contact an authorized Norwegian travel partner or visit www.goncl.cn (in China) or https://www.ncl.com/norwegian-joy (in US) or follow Norwegian Joy’s official WeChat: NuoWeiZhen.

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*Promotion is applicable for sailings from April 1-December 29, 2018 booked from March 1-December 24, 2018. Offer not applicable for July-August sailings and October 3^rd sailing.

Onboard credit is not redeemable for cash and can be used to pay retail, entertainment, beverage and wifi costs onboard. Onboard credit is not applicable against casino or service charges. Complimentary wifi usage for WeChat is limited to text and images. Data usage for video and video calls will not be included.