Brand South Africa
South Africa hostsinvestment seminar in China
Beijing, PRC, Friday 03 November 2017 –South Africa today hosted its quarterly business promotional – a seminar on ‘Investing in South Africa’ – a collaboration between Brand South Africa, the South African embassy in Beijing, as well as Wines of South Africa.
Brand South Africa, the government agency managing the nation brand of South Africa, positioned South Africa as a competitive destination for continued investment – underlining a solid foundation as China's fourth largest foreign investment destination.
The seminar facilitated by Brand South Africa’s acting country head in China, Mr. Tshepiso Malele, introduced a general overview of ‘The South African Investment Environment and Opportunities for Investment’, presented by Mr. Charles Manuel, Minister Economic at the South African Embassy in Beijing.
It also included a presentation on the Chinese government’s China-Africa Development Fund (‘CADFund’) which supports Chinese companies to enter the market, by Mr. Sun Shihong, the Project Manager of CAD fund SA .
A first-hand review of doing business in South Africa also featured BAIC, one of China’s leading automakers, recently ranked among the world’s Most Admired Companies in the global auto industry. The overview was presented by Mr. Zhang Zhijia, Project Manager of BAIC International South Africa.
“Brand South Africa’s presence in China, our largest trading partner, is especially important now more than ever, on the eve of the 20th anniversary of diplomatic and trade ties historically established between the Republic of South Africa and The People's Republic of China, on January 1, 1998,” said Mr. Malele.
“Relations continue to blossom at all levels – from trade and investment to education, science and research, arts and culture, media and journalism, and close political ties.
“As such, Brand South Africa is committed to fostering strong relationships with key stakeholders in China to continue nurturing this close relationship, building even stronger relations to enhance the country's reputation and competitiveness, encouraging trade and investment that benefits both countries.”
South Africa is especially renowned for mining, manufacturing, technology/innovation and the financial sector – as well as being an iconic ‘bucket list’ destination for Chinese tourists.
Mr. Malele added: “Despite a challenging global economic environment, South Africa remains “open for business”. In China we aim to highlight our areas of strength, whilst also learning how we can better encourage and help companies interested in investing in numerous business opportunities – which in turn bring employment and economic growth and development to South Africa.”
Appeal to investors includes an important demography, a diversified, productive and advanced economy, abundant natural resources, a transparent legal system and certain political stability.
The seminar on Investing in South Africa was held on November 3, 2017 at the Westin Beijing Chaoyang Hotel.
Notes to the Editor
About Brand South Africa
Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country's brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.
For more information or to set up interviews, please contact:
Rhoda Adams
GHC Asia
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E: [email protected]
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